Splash
Event marketing platform for creating branded event experiences with registration and check-in tools.
The verdict
The best-looking event pages in the category, built for brand-conscious marketing teams running hosted events.
Best for
Marketing teams running branded events with custom registration pages
Not great for
Teams focused on field events and 1:1 meeting scheduling
Splash is the event marketing platform that marketing teams choose when the event experience itself is a brand touchpoint. The page builder produces event pages that actually look good, not the generic templates you get from most event tools. For companies hosting customer dinners, executive roundtables, product launches, or partner events, the visual quality of the invitation and registration experience matters.
The registration system is flexible. You can build conditional forms that show different fields based on attendee type, collect dietary preferences, manage plus-ones, and set capacity limits with waitlists. The guest list management interface gives you a clear view of RSVPs, check-ins, and no-shows, which is useful both during the event and for post-event reporting.
On-site check-in is one of Splash’s strongest features. The iPad app handles QR code scanning, walk-in registration, and badge printing. It works offline, which matters when your event venue has unreliable Wi-Fi. The check-in data syncs back to the platform in real-time when connectivity returns.
Where Splash falls short for GTM teams is pipeline attribution. It tracks attendance and engagement well, but connecting an event attendee to a closed-won deal requires integration with your CRM and manual or semi-manual attribution work. It is an event management tool, not a revenue attribution tool.
The pricing model is by quote, which typically means it scales with the number of events and attendees. For teams running a regular cadence of hosted events, the cost is justifiable. For teams that need to track field events at third-party conferences, Splash is solving a different problem than what you need.
Key features
Drag-and-drop branded event page builder
Custom registration forms with conditional fields
Guest list management and RSVP tracking
On-site check-in with QR codes and iPad app
Email invitation and reminder campaigns
Event analytics and attendance reporting
Multi-event programs and series management
Marketing automation integrations
Pros and cons
Pros
- + Best-in-class event page design with full brand customization
- + On-site check-in tools are polished and reliable
- + Multi-event programs allow consistent branding across series
- + Strong integration with major marketing automation platforms
Cons
- - Pricing by quote makes budgeting difficult for smaller teams
- - Not designed for field marketing or 1:1 meeting workflows
- - Limited pipeline attribution capabilities compared to GTM-specific tools
- - Virtual event support is not as deep as dedicated virtual event platforms
Details
Pricing model
paid
Team size
mid market
Founded
2012
Headquarters
New York, NY
Integrations
Compliance
GTMStack includes Event Marketing natively
No need for a separate tool. GTMStack's Event Marketing is built into the platform, so your data flows through one system.
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