GTMStack
Event Marketing
Event Marketing
Splash logo

Splash

Event marketing platform for creating branded event experiences with registration and check-in tools.

Visit website paid mid-market

The verdict

The best-looking event pages in the category, built for brand-conscious marketing teams running hosted events.

Best for

Marketing teams running branded events with custom registration pages

Not great for

Teams focused on field events and 1:1 meeting scheduling

Splash is the event marketing platform that marketing teams choose when the event experience itself is a brand touchpoint. The page builder produces event pages that actually look good, not the generic templates you get from most event tools. For companies hosting customer dinners, executive roundtables, product launches, or partner events, the visual quality of the invitation and registration experience matters.

The registration system is flexible. You can build conditional forms that show different fields based on attendee type, collect dietary preferences, manage plus-ones, and set capacity limits with waitlists. The guest list management interface gives you a clear view of RSVPs, check-ins, and no-shows, which is useful both during the event and for post-event reporting.

On-site check-in is one of Splash’s strongest features. The iPad app handles QR code scanning, walk-in registration, and badge printing. It works offline, which matters when your event venue has unreliable Wi-Fi. The check-in data syncs back to the platform in real-time when connectivity returns.

Where Splash falls short for GTM teams is pipeline attribution. It tracks attendance and engagement well, but connecting an event attendee to a closed-won deal requires integration with your CRM and manual or semi-manual attribution work. It is an event management tool, not a revenue attribution tool.

The pricing model is by quote, which typically means it scales with the number of events and attendees. For teams running a regular cadence of hosted events, the cost is justifiable. For teams that need to track field events at third-party conferences, Splash is solving a different problem than what you need.

Key features

Drag-and-drop branded event page builder

Custom registration forms with conditional fields

Guest list management and RSVP tracking

On-site check-in with QR codes and iPad app

Email invitation and reminder campaigns

Event analytics and attendance reporting

Multi-event programs and series management

Marketing automation integrations

Pros and cons

Pros

  • + Best-in-class event page design with full brand customization
  • + On-site check-in tools are polished and reliable
  • + Multi-event programs allow consistent branding across series
  • + Strong integration with major marketing automation platforms

Cons

  • - Pricing by quote makes budgeting difficult for smaller teams
  • - Not designed for field marketing or 1:1 meeting workflows
  • - Limited pipeline attribution capabilities compared to GTM-specific tools
  • - Virtual event support is not as deep as dedicated virtual event platforms

Details

Pricing model

paid

Team size

mid market

Founded

2012

Headquarters

New York, NY

Integrations

SalesforceHubSpotMarketoSlackZoomGoogle Analytics

Compliance

SOC 2GDPR
GTMStack native

GTMStack includes Event Marketing natively

No need for a separate tool. GTMStack's Event Marketing is built into the platform, so your data flows through one system.

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