Automate the ops work that eats your day
Visual workflow builder for cross-functional GTM automation. Trigger on any event, connect any tool, run any action — no code required.
Drag-and-drop
Visual builder
100+
Triggers
Any tool
Cross-tool actions
If/then
Conditional logic
Builder
Visual workflow builder
Drag-and-drop builder for multi-step automations. If/then logic, delays, branching, loops. No code required but extensible with custom scripts for GTM engineers who want full control.
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Drag-and-Drop Canvas
Build multi-step workflows visually. Connect triggers, conditions, and actions on a canvas that anyone on your ops team can read and modify.
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Branching & Loops
Add if/then conditions, time delays, parallel branches, and loops. Handle complex logic without writing a single line of code.
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Custom Script Support
Need more power? Drop in custom JavaScript or Python scripts at any step. Full flexibility for GTM engineers who want to go beyond the visual builder.
Triggers
Event triggers
Trigger workflows from any event — CRM field change, email reply, form submission, deal stage update, Slack message, calendar event, custom webhook. Combine triggers for complex conditions.
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100+ Event Sources
CRM updates, email engagement, form fills, deal stage changes, Slack messages, calendar events, product usage signals, and more. If it happens, you can trigger on it.
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Compound Triggers
Combine multiple conditions to create precise triggers. Fire only when a deal reaches Stage 3 AND the account has more than 50 employees AND no meeting is scheduled.
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Custom Webhooks
Accept inbound webhooks from any system. Connect tools that do not have native integrations by sending events to your GTMStack webhook endpoint.
Actions
Cross-tool actions
Execute actions across your entire GTM stack from a single workflow. Update CRM, send Slack notification, create task, enroll in sequence, update lead score, trigger enrichment — all in one flow.
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Multi-Tool Workflows
A single workflow can touch Salesforce, Slack, Outreach, Marketo, and your data warehouse. No more daisy-chaining Zaps or building separate automations per tool.
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Data Transformation
Map fields, format data, merge records, and apply formulas between steps. Clean and transform data as it flows between tools.
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Pre-Built Action Templates
Start with templates for common GTM workflows — lead routing, deal stage automation, re-engagement triggers, and SLA alerts. Customize them to match your process.
Monitoring
Monitoring & debugging
See every workflow run in real-time. Track success/failure rates, execution time, error logs. Replay failed runs. Alert on broken workflows before they impact operations.
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Real-Time Run History
See every execution with full detail — trigger data, step-by-step results, timing, and output. Know exactly what happened and when.
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Failed Run Replay
When a workflow fails, replay it with one click after fixing the issue. No need to wait for the trigger to fire again or manually re-process records.
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Health Alerts
Get notified via Slack or email when a workflow starts failing, exceeds execution time thresholds, or hits rate limits. Fix problems before your team notices.
Examples
See it in action
Real workflows our customers run every day. Each one took minutes to build and saves hours every week.
LinkedIn reactions → Contact sequencer
Scrape reactions on a LinkedIn post, enrich each contact, filter by ICP fit, and push matching profiles directly into a LinkedIn outreach sequence — automatically, within minutes of the post going live.
Closed-lost deal → Nurture + competitor alert
When a deal moves to closed-lost, add the contact to a long-term nurture sequence, notify the account owner in Slack, and start monitoring the competitor they chose.
New G2 review → Thank you + case study pitch
Detect new G2 reviews via webhook, send a personalized thank-you email from the account owner, and if the review is 5 stars, trigger a case study request sequence.
How it works
From trigger to automated action in three steps.
Pick a trigger
Choose from 100+ event triggers across your GTM stack, or set up a custom webhook. Define the conditions that should start the workflow.
Add actions and logic
Drag and drop actions, conditions, delays, and branches onto the canvas. Connect them to build multi-step workflows that span your entire tool stack.
Activate and monitor
Turn on your workflow and watch it run. Monitor execution in real-time, track success rates, and get alerts if anything breaks.
Integrations
Works with all connected tools via native integrations and webhooks.
Salesforce
HubSpot
Slack
Outreach
Webhooks
Ready to automate your GTM operations?
Stop doing repetitive work manually. Get a personalized walkthrough of GTMStack Workflow Automation.