GTMStack
Analytics

Data-driven decisions across every GTM function

Cross-functional dashboards, attribution modeling, and real-time metrics. Finally see the full picture of your go-to-market engine.

Real-time

Dashboards

Multi-touch

Attribution

Custom

Reports

API & Export

Built-in

Dashboards

Cross-functional dashboards

Get a unified view across marketing, sales, and customer success with customizable widgets and filters. No more switching between tools to piece together the full picture.

  • Customizable Widgets

    Drag-and-drop widgets for pipeline, activity, engagement, and revenue metrics. Configure each to show exactly what matters to your team.

  • Cross-team Filters

    Slice data by team, region, campaign, channel, or any custom dimension. See how marketing efforts translate into sales outcomes in real time.

  • Real-time Updates

    Dashboards refresh automatically as data flows in from connected sources. No stale data, no manual refreshes.

analytics-dashboard
analytics-attribution

Attribution

Multi-touch attribution modeling

Understand what channels, campaigns, and content drive revenue with multi-touch attribution. Move beyond last-click and see the full buyer journey.

  • Multiple Attribution Models

    Linear, time-decay, U-shaped, W-shaped, and custom models. Compare them side by side to find the truth.

  • Channel & Campaign Performance

    See which channels generate pipeline and which campaigns convert. Allocate budget with confidence.

  • Content Attribution

    Track how individual pieces of content influence deals. Know which blog posts, whitepapers, and webinars actually move the needle.

Funnel

Full-funnel analytics

Full-funnel visibility from first touch to closed-won. See conversion rates at every stage and identify exactly where deals get stuck.

  • Stage-by-stage Conversion

    Track conversion rates between every funnel stage. Identify bottlenecks and understand where prospects drop off.

  • Velocity Metrics

    Measure time-in-stage, deal velocity, and cycle time. Understand how long it takes to move prospects through each phase.

  • Cohort Analysis

    Compare funnel performance across time periods, segments, and campaigns to spot trends and measure improvements.

analytics-funnel
analytics-reports

Reporting

Custom reports, your way

A drag-and-drop report builder that lets anyone create the reports they need. Schedule delivery, export to CSV or PDF, and share with stakeholders.

  • Drag-and-drop Builder

    Build reports visually without writing queries. Combine charts, tables, and metrics into custom layouts that tell your story.

  • Scheduled Reports

    Automate report delivery to stakeholders on a daily, weekly, or monthly schedule. Reports land in inboxes without anyone lifting a finger.

  • Export & Share

    Export to CSV, PDF, or share a live link. Give executives and board members access to the metrics that matter.

How it works

From data connection to actionable insight in three steps.

1

Connect your data sources

Plug in your CRM, marketing tools, product analytics, and sales platforms. Data starts flowing in minutes.

2

Dashboards auto-populate

Pre-built templates detect your data and generate dashboards automatically. Customize them to fit your team's needs.

3

Share insights and act

Share dashboards with your team, schedule reports, and turn insights into action with built-in workflows.

Integrations

Connect to the data warehouses and analytics platforms your team already uses.

BigQuery

Snowflake

Amplitude

Mixpanel

Segment

Ready to see the full picture?

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