Complete, accurate data on every contact and account
Enrich your CRM with firmographic, technographic, and intent data. Keep records fresh with automated re-enrichment.
95%+
Match rate
200+
Data points per record
Automated re-enrichment
Weekly or monthly cycles
Multi-provider waterfall
Maximum coverage
Contact enrichment
Fill in missing fields — title, phone, LinkedIn, verified email. Multi-provider waterfall (try provider A, fall back to B, then C) for maximum coverage. Real-time enrichment on form submission means every inbound lead arrives with a complete profile.
- ✓ Job title, phone, LinkedIn URL, verified email
- ✓ Multi-provider waterfall for maximum match rate
- ✓ Real-time enrichment on form submission
- ✓ Bulk enrichment for existing database records
Account enrichment
Firmographic data (industry, revenue, employee count, HQ location), technographic data (what tools they run), funding rounds, and news mentions. Records auto-update when company data changes so your team always works with current information.
- ✓ Firmographics: industry, revenue, headcount, HQ
- ✓ Technographics: tech stack detection across 10,000+ tools
- ✓ Funding data and recent news mentions
- ✓ Auto-update when company data changes
Waterfall enrichment engine
Don't rely on a single data provider. Configure a priority chain of enrichment sources. The system tries each one in order until it finds a match. Deduplication and conflict resolution are built in — you define which source wins when data conflicts.
- ✓ Configurable provider priority chain
- ✓ Automatic fallback when primary source misses
- ✓ Built-in deduplication and conflict resolution rules
- ✓ Cost optimization — only call providers when needed
CRM hygiene automation
Automatically flag stale records, detect job changes, update titles, and merge duplicates. Schedule re-enrichment runs weekly or monthly. Every record gets a data quality score so you know exactly where your gaps are.
- ✓ Stale record detection and automated re-enrichment
- ✓ Job change detection and title updates
- ✓ Duplicate merging with configurable rules
- ✓ Per-record data quality scoring
How it works
Go from incomplete CRM data to full coverage in three steps.
Connect your CRM
Link Salesforce, HubSpot, or any CRM via native integration. We scan your existing records and identify enrichment gaps.
Configure enrichment rules
Set your provider waterfall, define which fields to enrich, and configure re-enrichment schedules. Choose conflict resolution rules.
Data fills in automatically
Enrichment runs on your schedule and in real time on new records. Monitor match rates and data quality from a single dashboard.
Works with your stack
Connect your CRM and enrichment providers. We handle the orchestration.
Clearbit
Enrichment provider
ZoomInfo
Enrichment provider
Apollo
Enrichment provider
Salesforce
CRM sync
HubSpot
CRM sync
Your CRM data is only as good as its last update
Stop working with incomplete records and stale titles. Automated enrichment fills the gaps and keeps every contact and account current — without manual research.