Workflow Audit Checklist
A checklist for auditing existing workflow automations to ensure they are accurate, efficient, and still relevant.
Inventory and Documentation
- List all active workflows, automations, and triggers across your tech stack
- Document the purpose and owner for each workflow
- Note the creation date and last modified date for each workflow
- Identify workflows with no documented owner (orphaned automations)
- Flag duplicate or overlapping workflows that may conflict with each other
- Record which tools or systems each workflow connects to
Logic and Accuracy Review
- Verify enrollment criteria are still valid and match current business rules
- Check for outdated field values, picklist options, or references in conditions
- Confirm that branching logic produces the correct outcomes for each path
- Test each workflow with sample records to verify expected behavior
- Review delay steps and wait timers for appropriate duration
- Ensure exit criteria prevent contacts from getting stuck in loops
- Verify that re-enrollment settings are intentional, not accidental
Performance and Efficiency
- Check workflow error logs for recurring failures
- Identify workflows with low enrollment or zero executions in the past 90 days
- Review execution time for workflows that run on high-volume triggers
- Flag workflows that trigger excessive API calls or rate limit warnings
- Check for unnecessary steps that add complexity without adding value
- Identify opportunities to consolidate multiple workflows into one
Compliance and Data Integrity
- Confirm all email-sending workflows respect opt-out and suppression lists
- Verify GDPR and CAN-SPAM compliance for any outreach automations
- Check that data modification workflows do not overwrite manually entered values
- Ensure deletion or archival workflows have appropriate safeguards
- Review permission settings to confirm only authorized users can edit workflows
Post-Audit Actions
- Deactivate workflows with no activity in the past 90 days (after confirming they are not seasonal)
- Update documentation for all reviewed workflows
- Assign or reassign owners for orphaned workflows
- Schedule the next audit (recommended quarterly)
- Share audit findings and action items with the ops team
Automate this playbook
GTMStack can turn this manual process into an automated workflow.
See Workflow AutomationRelated playbooks
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ChecklistABM Account Research Checklist
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