LinkedIn Outreach Sequence

Sequence Overview

This 14-day sequence combines LinkedIn actions with supporting email touches. Each step builds on the previous one to create familiarity before the ask.

Day	Action	Channel	Goal
1	View profile + engage with a post	LinkedIn	Create visibility
2	Send connection request (with note)	LinkedIn	Get accepted
4	Like or comment on their recent post	LinkedIn	Build familiarity
5	Send first message	LinkedIn DM	Start a conversation
7	Supporting email #1	Email	Provide value, reference LinkedIn
9	Share relevant content via DM	LinkedIn DM	Deliver value
11	Supporting email #2	Email	Follow up with a different angle
14	Final message with clear CTA	LinkedIn DM	Ask for the meeting

Connection Request Template

Keep it under 300 characters. No pitch in the connection request.

The messages below are filled in for a fictional example: a sales analytics vendor reaching out to Maria, VP of Sales at Northwind Logistics. Swap in your own prospect and research.

“Hi Maria, I’ve been following Northwind’s work in same-day freight. I share a lot of content about sales forecasting and thought it would be great to connect.”

Message Templates

Day 5, First Message:

“Thanks for connecting, Maria. I noticed Northwind is hiring six account executives in Denver. We have been working with similar teams on getting new reps to their first deal faster. Would a brief conversation make sense?”

Day 9, Value Share:

“Maria, thought you might find this useful: a short guide on ramping new AEs (link to a relevant article, case study or data point). We put this together based on what we are seeing across logistics sales teams. Happy to share more if it is relevant to what you are working on.”

Day 14, Final Message:

“Maria, I do not want to be the person who keeps following up without adding value. If new-rep ramp time is a priority for your team this quarter, I would love 15 minutes to share how Brightline Freight solved a similar challenge. If the timing is not right, no worries at all.”

Best Practices

• Personalize every message. Reference something specific from their profile, posts, or company news.
• Never pitch in the connection request. It kills acceptance rates.
• Space your LinkedIn activity throughout the day. Do not send 50 connection requests in one batch.
• Track response rates by message step to identify where prospects drop off.
• A/B test your first message every 2 weeks with a sample of 30+ prospects.

Exit Criteria

Remove a prospect from this sequence if:

• They accept a meeting (move to meeting prep flow)
• They respond with a clear “not interested” (mark as closed-lost, revisit in 6 months)
• They do not accept the connection request within 7 days (move to email-only sequence)
• They have not responded to any of the 3 DMs (move to a nurture list)