Free tool
SDR Capacity Planner
Calculate how many meetings your SDR team can book each month based on call volume, email outreach, and real conversion rates. Identify gaps and right-size your team.
Team configuration
Fill in your details and click Calculate Capacity to see your team's meeting capacity.
How we model SDR capacity
How we model call capacity
We multiply daily call volume by working days to get monthly calls per rep. We then apply the connect rate and assume 25% of live conversations convert to a booked meeting, which aligns with industry data for cold outbound calls.
How we model email capacity
Monthly email volume is calculated from daily sends across working days. We apply your reply rate and then a reply-to-meeting conversion rate to estimate how many email threads result in a booked meeting.
Industry benchmarks
Typical cold call connect rates range from 3-7%. Cold email reply rates sit between 2-5% for well-targeted outreach. Reply-to-meeting conversion rates average 20-30%. Top-performing SDR teams book 15-20 meetings per rep per month.