Close

Close was built specifically for inside sales teams that spend their days on the phone and in email. Unlike most CRMs where calling requires a third-party integration or add-on, Close has a power dialer and predictive dialer built directly into the product. Reps can burn through a call list without switching tabs, and every call is automatically logged with recording and duration.

The same applies to email and SMS. Reps send emails and texts from inside the CRM, and all communication history lives on the contact record. There is no sync delay, no missed logs, and no need to reconcile activity between separate tools. For high-volume outbound teams, this consolidation saves real time and eliminates the data gaps that plague multi-tool setups.

Smart Views are one of Close’s underrated features. They let you create dynamic, filtered lists of leads based on any combination of fields, activity, or pipeline status. You can build a view like “leads in California who haven’t been called in 7 days and have an open deal” and work through it like a queue. This turns the CRM into an active prospecting tool rather than a passive record system.

The tradeoff is scope. Close does not try to be a marketing platform. There are no landing pages, no lead capture forms, and no campaign analytics. If your team relies on inbound marketing as a significant lead source, you will need a separate marketing tool feeding leads into Close.

Pricing starts at $49/user/mo for the Startup plan, which includes calling and email features. The Professional plan at $99/user/mo adds the power dialer and more advanced automation. For what you get, it is competitive with buying a basic CRM plus a separate dialer and email tool.