GTMStack + Aircall Integration

Why This Integration Matters for GTM Teams

Phone calls remain one of the highest-converting outbound channels in B2B sales. But calling data is notoriously fragmented — it lives in the phone system, disconnected from CRM records, email sequences, and engagement scores. Aircall handles the calling infrastructure well; GTMStack ensures the data from those calls gets connected to everything else.

When Aircall call logs flow into GTMStack, every call becomes part of the prospect’s complete engagement timeline. You can see that a prospect received three emails, clicked a link, got a call two hours later, and booked a meeting. Without this integration, the call is just a row in Aircall’s dashboard with no connection to the broader outbound motion.

For SDR managers, the integration also provides a single place to analyze calling effectiveness alongside other channel performance.

Common Workflows

Prioritized Call Lists: GTMStack builds call priority lists based on engagement signals, enrichment data, and scoring models, then syncs those lists to Aircall’s power dialer. Reps dial from a ranked list instead of randomly picking contacts. The highest-fit, most-engaged prospects get called first. Build these lists from lead generation data.

Call-to-Meeting Attribution: Track which calls result in booked meetings by connecting Aircall call logs with calendar events and CRM opportunity creation in GTMStack. You can calculate the actual calls-to-meeting ratio and compare it across reps, time slots, and prospect segments. Analyze this through analytics.

Multi-Channel Sequence Coordination: GTMStack coordinates Aircall calling tasks with email sequences running in your sales engagement tool. If a prospect opens an email, a calling task gets created in Aircall for the assigned rep. If the call connects, the email sequence pauses. This prevents the common problem of calling and emailing simultaneously. Orchestrate these through workflow automation.

SDR Calling Metrics: Import connect rates, average call duration, calls per hour, and disposition breakdowns from Aircall into GTMStack. Combine with email metrics, meeting rates, and pipeline contribution for a complete SDR operations performance view. Managers can identify coaching opportunities based on where each rep’s calling metrics deviate from top performers.