Content Distribution Checklist

Pre-Distribution Preparation

• Confirm the content is published and the URL is live
• Write 3-5 different social copy variations for different platforms
• Create platform-specific visuals (LinkedIn image, Twitter/X card, Instagram story)
• Prepare an email-friendly summary (150 words max)
• Identify internal subject matter experts who can share or comment on the post
• Add UTM parameters to all distribution links for tracking

Owned Channels

• Publish a blog post or landing page on your website
• Send to your email newsletter subscribers
• Add to your email nurture sequences where relevant
• Include in your next customer newsletter
• Update relevant website pages with a link to the new content
• Add to your resource library or content hub

Social Media Channels

• Post on LinkedIn company page with a native image or document
• Share on LinkedIn personal profiles (leadership team, SMEs, SDRs)
• Post on Twitter/X with a thread format for long-form content
• Share in relevant LinkedIn groups
• Post in relevant Slack communities, Discord servers, or forums
• Create a short video teaser for social media (under 60 seconds)

Paid and Partner Channels

• Set up paid promotion on LinkedIn for high-value content
• Run retargeting ads pointing to the content
• Share with partners for co-promotion or inclusion in their newsletters
• Submit to relevant industry publications or syndication platforms
• Pitch as a guest post topic to complementary blogs

Internal Distribution

• Share in the company Slack channel with a brief summary
• Notify the sales team with a one-liner on how to use the content in conversations
• Add to the SDR sequence library if the content supports outreach
• Brief the CS team if the content is relevant for customer conversations

Post-Distribution Tracking

• Monitor engagement metrics at 24 hours, 72 hours, and 7 days
• Track traffic by channel using UTM parameters
• Record lead conversions attributed to the content
• Note top-performing channels and copy variations for future reference
• Schedule a reshare on social media for 2 weeks and 4 weeks after initial publication