Loom

Loom was acquired by Atlassian in 2023 and remains the most widely used async video tool. Its strength is simplicity: hit record, capture your screen and face, and share a link. The recording-to-sharing loop is faster than any competitor, which is why Loom has seen adoption across sales, customer success, engineering, and product teams.

For GTM teams, Loom fills specific gaps. Sales reps use it for video prospecting and deal updates. CS teams record onboarding walkthroughs and feature explanations. Managers create async standups and training content. The tool works everywhere because it is designed as a general-purpose communication tool, not a sales-specific platform.

Automatic transcription is a practical feature. Every recording gets a searchable transcript with timestamps, which means recipients can scan the content without watching the full video. Loom AI adds summaries and extracts action items, making longer recordings more digestible.

The editing tools are basic but functional. You can trim the beginning and end, stitch clips together, and add CTAs. For quick walkthroughs and messages, this is enough. For polished sales demos or marketing content, you would need a dedicated editor.

Where Loom falls short for sales teams is analytics. You can see who viewed a video and basic engagement stats, but there is no CRM integration to track prospect-level engagement over time. Vidyard wins here because it was built specifically for the sales video use case and feeds viewer data into Salesforce and HubSpot.

Pricing is competitive at $12.50/user/mo on the Business plan. The free tier limits you to 25 videos at 5 minutes each, which is tight for active use. Enterprise plans add SSO, advanced admin controls, and Salesforce integration.

If your team needs a single async video tool that works across departments, Loom is the default choice. If you specifically need sales prospecting analytics and CRM-connected engagement tracking, Vidyard is the better fit.