Vidyard

Vidyard is the dominant tool for sales teams that use personalized video in outbound prospecting. The core use case is simple: a rep records a short video, sends it in an email or LinkedIn message, and gets analytics on whether the prospect watched it and how much they viewed.

The recording experience is straightforward. Reps can capture their screen, webcam, or both using a browser extension or desktop app. Videos land on branded sharing pages with custom CTAs like “Book a meeting” or “View our pricing.” The viewer analytics are where the sales value lives. You can see who opened the video, how far they watched, and whether they clicked the CTA. This data syncs to Salesforce and HubSpot, so reps and managers can track video engagement alongside other sales activity.

Vidyard integrates directly with Outreach and Salesloft, which means reps can embed video steps into their sequences without switching tools. Gmail and Outlook integrations let you record and insert videos directly from your inbox. These workflow integrations are critical for adoption because sales reps will not use a tool that adds friction to their existing process.

The free tier gives you 25 videos with basic analytics, which is enough for individual reps to test the approach. Paid plans start at $19/mo and add unlimited videos, custom branding, and team management features. Enterprise plans include advanced analytics and admin controls.

Where Vidyard does not compete is interactive demos. If you need prospects to click through your product or experience a sandbox environment, tools like Navattic or Reprise are purpose-built for that. Vidyard is strictly a video recording and sharing tool, and it does that specific job well.

For SDR and AE teams running outbound campaigns, adding personalized video to cold outreach has proven to increase reply rates. Vidyard makes that workflow as low-friction as possible.