Navattic

Navattic solves a specific problem in the B2B buying process: letting prospects experience your product before they talk to sales or sign up. Instead of relying on screenshots, feature lists, or recorded demos, Navattic lets you build interactive walkthroughs that prospects click through at their own pace.

The platform works by capturing your product’s UI, either through screenshots or a browser extension that records the interface. You then add guided steps with tooltips, highlights, and annotations to create a structured walkthrough. The result is an interactive experience that looks and feels like your real product but runs independently of your actual infrastructure. No sandbox environments, no test accounts, no engineering support needed.

For marketing teams, the primary use case is embedding these demos on the website. Instead of a “Request a Demo” button that adds days to the sales cycle, prospects can explore the product immediately. Navattic’s analytics show which features get the most engagement, where prospects drop off, and which demo paths correlate with conversion. This data feeds into HubSpot, Salesforce, or Marketo for lead scoring and follow-up.

Sales teams use Navattic for outbound as well. Sending a personalized interactive demo in a cold email is more engaging than a PDF or a Loom video. You can customize demos with the prospect’s name, logo, and relevant use case data using dynamic variables.

The $500/mo starting price means Navattic makes the most sense for companies with enough website traffic or outbound volume to justify the cost. If your product is straightforward enough that a screenshot and a paragraph can explain it, interactive demos add complexity without proportional value.

For B2B SaaS companies with multi-step products and a marketing-led or PLG motion, Navattic is the category leader in interactive demos. The ROI calculation comes down to whether self-serve product exploration meaningfully impacts your conversion rates.